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Executive Summary


  • La Compagnie

    •  

      MainTool logo (cliquez pour agrandir)



      Histoire :

       

      MainTool est né à la suite d’une réflexion sur les interactions sociales conséquence du progrès technologique. C’est en Juin 2011 que l’équipe du projet porta sa réflexion sur l’ascension flagrante et brutale du réseau social Facebook. Facebook doit son succès au progrès technologique, et plus particulièrement à internet. C’est en partant sur ces notions clés du “progrès technologiques” et des “interactions sociales” que nous avions décidé en Juin 2011 de créer un robot de compagnie. Le temps passait et on se rendait compte que notre technologie était trop avant-gardiste et que le marché n’était pas prêt pour acceuillir de la robotique, c’est alors qu’une idée nous frappa en partant d’un nouveau constat : l’ascension des montres intelligentes. Pourquoi ne pas créer un périphérique pouvant interagir avec des robots, et plus encore ? Le marché de la montre intelligente est déjà une réalité, nous n’aurons pas à créer notre marché et nous ne serons plus avant-gardiste seulement légèrement précurseur. C’est ainsi qu’est né la montre intelligente “wootchi”.

       

       

      Caractéristiques :

       

      MainTool est une société française fondée en 2013. Notre mission est de créer une entreprise spécialisée dans la conception et le développement de compagnons intelligents. Actuellement soutenu par une forte communauté de près de 40 bénévoles, MainTool est actuellement porté par une équipe active de 8 personnes. La société est actuellement basé dans une pépinière non loin de Paris dans la ville de BEZONS. Chez MainTool, nous nous sommes imprégnés d’une forte volonté d’intégrer la Sillicon Valley dès 2014, et ceci dans l’idée de préparer une levée de fonds de grande envergure, ainsi que d’accroître notre visibilité à l’international. En rapport avec nos prévisions nous générerons près de 980 000 euros de CA d’ici 2014. Nous recherchons pour le moment près de 120 000 euros pour le développement de notre produit, qui nous permettra l’ouverture d’une BETA-test. 30 000 euros ont actuellement été investi dans MainTool. La société est d’ores et déjà entouré par plus de 10 entreprises et institutions partenaires de qualité.


  • Cœur de cible

    • Nous estimons en rapport avec les tendances actuelles du marché de la montre intelligente, mais aussi des différentes innovations majeures que nous apportons avec notre wootchi que notre client lambda se situe entre 25 et 50 ans, et qu’il est à plus de 75% masculin.


  • Business Model/ Strategy

    •  

      La partie matérielle du produit sera commercialisé à prix fixe directement au sein d"un réseau de distribution brick and mortar, complété bien sûr par une présence indispensable en e-commerce. 20% pour le premier via de grandes surfaces spécialisées dans la vente d"un appareil innovant comme la Fnac, Boulanger ou encore Darty. 80% pour le second via la Juguetronica et La Montre Bleue. Commercialisé au tarif de $200 pour notre cible des 25 à 50 ans, étant à plus de 80% masculin.

      La deuxième partie de nos ressources financières proviendront d"une partie abonnement que comprendra le produit, permettant aux utilisateurs de s"abonner à un service d"options complémentaires permettant ainsi la construction d"une clientèle fidèle, captive et s"inscrivant dans le long terme. Les abonnements s"axeront sur des fonctions communautaires et sociales que nous déverouillerons à notre I.A, l"anima.

      Nous estimons que la vente produit apportera 80% du CA tandis ce que les abonnements en apporteront 20%.

      D"un point de vue stratégique le produit est aujourd"hui une montre intelligente disposant d"une intelligence artificielle inédite et hors-norme, intitulé anima. Nous sommes aujourd"hui pré-curseur sur le domaine de l"intelligence artificielle, et nous nous inscrivons sans peine dans le mouvement des "objets connectés". Dans les années à venir, nous visons à interfaçage totales avec les technologies de la domotique et la robotique, avec l"objectif de garder un temps d"avance sur le progrès technologique.

       


  • Le Marché et l"Industrie

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      MainTool participe à l"expansion mondiale de l"industrie technologique en s"appuyant sur un marché qui au début de la décennie n"était rien, et qui depuis près de 9 mois tend à pénétrer les moeurs : les montres intelligentes. MainTool estime que le marché de la montre intelligente s"apprête à révolutionner les moeurs actuelles, et qu"à travers les fonctions inédites que nous avons intégrées à notre produit nous nous positionnons comme une montre avant-gardiste et prometteuse. En 2013, plus de 1,2 millions de montres intelligentes seront vendues et expédiées, ceci pour un montant total de 370 millions de dollars. Nos investigations nous apprennent que nous serons en concurrence avec près d"une dizaine d"autres montres intelligentes, et que notre concurrence se divise en quatre catégories : “notifications types”, “voice operational “, “hybrid smartwatchs” et “independent smartwatchs”.  Nous pensons pouvoir détenir approximativement 10% du marché de la montre intelligente estimé donc à  370 millions de dollars, donc 37 millions de dollars. 

      http://www.abiresearch.com


  • Produits et Services

    •  

      Le Wootchi s"inscrit dans la continuité de l"ascension flagrante des montres intelligentes, lorsque par exemple en 2011 la montre pebble leva près de $10 000 000 sur la plateforme kickstarter. A ceci près, que notre montre intelligente à deux plus-values essentielles :

       

      MainTool Wootchi V1 (click to see full-size image)

       


      Notre montre intelligente a deux plus-values essentielles :

       

       

      • Premièrement, elle intègre la première intelligence artificielle de ce type, l"anima ; celle-ci prend des initiatives et peut par exemple vous prévenir de la météo et ainsi vous y préparer, vous rappeler de souhaiter un anniversaire, mettre automatiquement un appel en attente lorsque vous êtes en rdv etc... (CF “Arborescence”)

       



      Arborescence (cliquez pour accéder au document):

      Arborescence (cliquez pour accéder au document)



      • Deuxièmement, elle prépare aussi deux marchés qui tendent dans un premier temps à exploser, puis à s"unifier : la domotique et la robotique. Notre wootchi est la première montre intelligente pouvant faire office de télécommande, en vous permettant de télécommander votre Robot aspirateur “Roomba” ou votre “AR drone” ; mais aussi, d"éteindre la lumière du salon lorsque vous vous endormez devant la télévision, ou réguler automatiquement la température de la maison à votre départ.

       

      Modèle du MainTool



      Fiche technique du Wootchi V2.00 (cliquez pour lire le document)

      Fiche technique du Wootchi V2.00 (cliquez pour lire le document)



      BD de Romain Lardanchet mettant en scène le Wootchi:


       


  • Facilities and Employees

    •  

      MainTool a deux employés à plein temps, et un bureau à près de Paris dans la ville de Bezons. Nos locaux nous sont généreusement prêtés, puisque nous sommes incubés dans une pépinière. Notre adresse est:

      203 RUE MICHEL CARRÉ
      95870 ARGENTEUIL-BEZONS
      FRANCE
      (click to view location in Google Maps)

       



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